So, the journey necklace has been part of the advertising landscape for, oh, a year or two. But it seems like all of a sudden every single cheesy mall jewelry store is hocking the journey necklace! Why? Does every woman in America want the same necklace? Why? I wonder if this is how people felt in the 20’s when all of a sudden everyone had to have diamond engagement rings that cost two months salaries. Why? Why? Why?
What makes this whole thing even worse is that the commercials often start out nice, with a nice remade version of Cat Stevens, or dandylions floating through a pastoral landscape, and then all of a sudden the husband pulls out the god*^% journey necklace, and the wife looks all happy, and I want to kill myself.
Rule of thumb, guys, never buy a girl a piece of jewelry that has a name that’s advertised on TV. The only name I want on jewelry is something that is named after me because it was designed to highlight my own fabulousness. Though The Sarah sounds almost as pedestrian as the journey necklace.
So, what’s your least favorite journey necklace commercial? Mine is the one where he puts it on his wife while she is sleeping. That would freak the shit out of me. And I would most likely throw it across the room in my drug-addled (umm, prescription drug-addled) sleep.
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I mean, I really like this commercial. It’s reminiscient of the excellent VW “Pink Moon” commercial that introduced a whole new generation to Nick Drake. Until, blerg, journey necklace!
Can’t they think of something original for God’s sake?
I thought it was just me! I hate that stupid necklace-while-asleep commercial. I would freak out big time and there would be no lovin’ in that room for a while! But…on a different jewelry commerical, I hate the one on San Marco Square in Venice when it seems like the girl realizes how much she loves her man because he gives her a ring or something (they’re already married, BTW). I guess on TV money can buy me love!
sorry to be so late on commenting.=, i stumbled across this post and laughed until I cried. Thank you. I’m a jeweler and from a different perspective, I feel the same. All of this is a design competition put on by DeBeers and then shoved down your throat. Makes money but is so unemotional in the long run.
Sorry you got one of those things……